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Category: Basics

Basics…

How to Improve your chances of raising a seed round

24 May 202226 Apr 2022
This is a co-authored post with Jorge Goncalves, who is also a lawyer and the co-founder, and CEO of 4YouSee Arenas. We offer some perspectives and tips on how entrepreneurs…
Basics…

Building unicorns

12 Apr 202222 Mar 2022
For early stages investments, this is more art than science, nevertheless, there are some common traits that can be easily identified for founders of startups that can go from Zero…
allocation…

An exit and two bankruptcies

18 May 202115 May 2021
Investing in startups entails an emotional ride. That is why you need to have an investment framework to validate your decisions and curtail your emotions. I will recount the lessons…
Basics…

Anti Purpose-Washing

30 Mar 20219 Feb 2022
Achieving social impact An a priori to achieve social impact is to be able to articulate your business’s purpose clearly. Defining your Theory of Change is one of the variables…
Basics…

Average “ticket size”

14 Jul 202013 Jul 2020
I could start with, “it depends”, but I will try to give you a more straightforward answer. If you are a founder and have landed on this page, why are…
Basics…

Strategic Competitive Advantage

2 Jun 20201 Jun 2020
Most of the pitch decks that I receive include a Boston Matrix of some kind. Typically the startup that is pitching places itself in the upper right corner (superstars), far…
Basics…

Investment decision making framework

5 May 202026 May 2020
Intuition is nothing more and nothing less than recognition. Thinking, Fast and Slow | Daniel Kahneman FOMO Before discussing a methodology, i.e., a logical investment decision-making framework, I would first address…
Basics…

Measuring impact

7 Apr 20207 Apr 2020
When it comes to measuring impact, I tend to see this as a Goldilocks dilemma. As this post by members of Inclusive Business Action Network (iBAN) reminds us: "If they spend too…

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